How Can the Impact of Emerging Technologies On Business Strategy Be Assessed?


    How Can the Impact of Emerging Technologies On Business Strategy Be Assessed?

    In the fast-paced world of corporate strategy, understanding the influence of emerging technologies is crucial. We've gathered insights from eight leaders, including CTOs and presidents, to shed light on this complex topic. They range from analyzing operational improvements and ROI to aligning tech with business goals and ethics, providing a comprehensive look at how to assess technology's potential impact.

    • Analyze Operational Improvements and ROI
    • Conduct Cost-Benefit and Risk Analysis
    • Proactively Research and Integrate Tech
    • Combine Market Scanning with Scenario Analysis
    • Stay Informed and Test New Technologies
    • Assess Efficiency and Competitive Advantage
    • Evaluate Scalability and Monitor Advancements
    • Research Market Trends and Customer Needs
    • Align Tech with Business Goals and Ethics

    Analyze Operational Improvements and ROI

    To effectively gauge the impact of emerging technologies on your business strategy, start by looking at the operational improvements it might bring. Consider how the technology could boost efficiency, reduce costs, or enhance productivity across various aspects of your operations, such as supply chain management, production processes, or customer service. Then, dive into the financial side by assessing the expected return on investment (ROI) and the broader financial implications, including initial costs and potential revenue growth. This careful analysis helps in making well-informed budgeting decisions.

    Lastly, see how well the technology aligns with your long-term strategic goals—can it give you a competitive edge, help you break into new markets, or innovate your product offerings? This step ensures that the technology not only fits but also propels your business forward in meaningful ways.

    Alexandrea HarrelsonChief Technical and Marketing Officer, CEO Zones

    Conduct Cost-Benefit and Risk Analysis

    Before we adopt any kind of new technology or software as part of our business strategy, we first need to determine whether or not it can even benefit our operations at all. There is a delicate balance between disrupting a fully functioning and fine-tuned system and introducing a new component that will either alter the process completely or leave no mark at all. It is important to conduct a thorough cost-benefit analysis and risk assessment, ensuring that the potential gains outweigh the risks and costs involved. This enables us to make informed decisions that enhance our competitiveness without compromising the reliability of our established systems.

    Ivy Bernabe
    Ivy BernabeSEO Performance Marketing Manager, Tidal Digital

    Proactively Research and Integrate Tech

    Assessing the potential impacts of emerging technologies is crucial for keeping My Millennial Guide's business strategy future-proof and capitalizing on new opportunities. I take a proactive approach through dedicated research habits and tapping into the insights of tech experts in my network. Whether it's AI personalization, voice interfaces, immersive learning experiences, or other innovations, I make a point to understand how these technologies could reshape our content delivery, product offerings, customer experiences, operations, and underlying business models.

    The goal isn't just reacting to technological change, but anticipating how we can leverage those disruptive forces to provide more value and enhance our core mission. We proactively explore integrating promising solutions in bold new ways, rather than playing catch-up to evolving consumer behaviors and expectations fueled by technological progress.

    Consistently maintaining a forward-looking perspective on emerging technologies ensures we avoid inertia or complacency that could make our brand increasingly obsolete. It allows us to get out ahead of potential threats, but more importantly, shape our future roadmap and offerings to ride those powerful waves of innovation and disruption.

    Brian Meiggs
    Brian MeiggsFounder, My Millennial Guide

    Combine Market Scanning with Scenario Analysis

    When I was with Deloitte, assessing the potential impact of emerging technologies on business strategy was a critical and sophisticated process that combined rigorous analysis with strategic foresight. Here's how we approached it, which might be useful for corporate professionals navigating similar challenges.

    The first step involved comprehensive market scanning to identify emerging technologies that could potentially disrupt or enhance our business model. This included not only technology that was already beginning to penetrate the market but also nascent developments still in the labs.

    Once these technologies were identified, we employed a scenario-based analysis approach. We would model various future scenarios to understand how each technology could affect different aspects of our business, from operational processes to customer engagement and competitive positioning. These scenarios helped us visualize potential outcomes and assess the impacts in a structured way.

    We also used a strategic relevance filter, which was a set of criteria developed to evaluate whether an emerging technology aligned with our long-term business objectives and strategic goals. This filter considered factors such as potential for market growth, alignment with our core competencies, and the ability to create a competitive advantage.

    Niclas Schlopsna
    Niclas SchlopsnaManaging Consultant and CEO, spectup

    Stay Informed and Test New Technologies

    Assessing the potential impact of emerging technologies on my business strategy involves a few key steps. First, I stay informed about technological trends that could influence my industries. This means regularly reading industry reports, attending webinars, and participating in relevant conferences. Keeping up to date on innovations allows me to identify technologies that might disrupt or enhance my business operations.

    Next, I evaluate how these technologies could be integrated into our current processes or how they could open up new business opportunities. This includes considering the costs of adoption against the potential benefits, such as increased efficiency, access to new markets, or improved customer experiences. I also conduct a competitive analysis to see how similar businesses are adopting these technologies. This helps me gauge whether adopting new technology is necessary to maintain a competitive advantage or if it’s a strategic move to differentiate my brand.

    Finally, I run pilot tests within limited scopes or segments of my business. This hands-on approach gives me practical insights into how a particular technology performs in real-world conditions and how users receive it without committing extensive resources upfront.

    Jason Vaught
    Jason VaughtPresident, Houston SEO Company

    Assess Efficiency and Competitive Advantage

    I always think, what can they do for me? Can they make us operate more efficiently? Can we make use of this new technology to streamline processes, reduce costs, harness data, and improve scalability? This is what interests me. Is there some advantage that we could make use of? And this is an essential thought exercise, especially in this period of accelerated innovation, because if we're not the ones implementing these advantages, our competitors will be.

    Alexandru Samoila
    Alexandru SamoilaHead of Operations, Connect Vending

    Evaluate Scalability and Monitor Advancements

    In the ever-changing landscape, it's essential to evaluate emerging technologies. You can start by identifying trends through market research and competitor analysis. Then, assess the scalability and adaptability of new tech to your business model. Engage with industry experts and attend conferences to keep yourself informed. Alternatively, you can conduct pilot projects to gauge feasibility and ROI. Continuously monitor advancements and adjust strategies accordingly. Make sure to embrace innovation, enhance competitiveness, and ensure growth.

    Dhari Alabdulhadi
    Dhari AlabdulhadiCTO and Founder, Ubuy New Zealand

    Research Market Trends and Customer Needs

    Here's how I look at new tech for our business. I research the market trends and adoption in our industry. My team looks at whether new tech makes sense and if we can profit from it. Customers tell me if they want the new tech or service. We have meetings often to change our plans based on the market and new tech progress. This systematic process helps me check out emerging tech for our strategy.

    Khurram Mir
    Khurram MirFounder and Chief Marketing Officer, Kualitee

    Align Tech with Business Goals and Ethics

    As a tech CEO, assessing the impact of emerging technologies is like a pilot zoning in on the runway. Our first check is whether the tech aligns with our business flight plan. We weigh its ability to boost our operations, trim expenses, or fuel new income pipelines. Also, we evaluate its societal runway; is it ethically structured, does it elevate societal standards? Fitting neatly with our company's compass and capable of adding significant value to society; that's the tech we're ready to land on.

    Abid Salahi
    Abid SalahiCo-founder & CEO, FinlyWealth