Scaling a strategy globally is a complex challenge that requires insights from those who've successfully navigated it. We've gathered wisdom from CEOs and marketing managers on this topic. From understanding local nuances to aligning brand identity with cultural sensitivity, explore the top four strategies for taking your business worldwide.
From connecting riders and drivers in many of the best places around the globe to offering a better alternative by focusing on the drawbacks of conventional cab services, here are nine answers to the question, What are the reasons for the success of Uber's marketing strategy?
